Group: Keely, Tiakitai & George
Our group task was to create a short advertisement for Iron Curtain: A industrial design company that specializes in hip and happening designer furniture. The company aims to target an audience ranging from people in their early to late 20's. Taking the age range into consideration we decided to try make our ad as comedic as possible. We also decided to keep Tiakitai youthful instead of make him look older to suggest to this age range that our furniture is for them. After researching and watching old/ current New Zealand adverts we found we were influenced by the Fresh Up ad where the guy's life is enhanced when he takes a sip of the product and wanted to use the same cut and paste montage style but with a modern chair as our selling product instead of a beverage. Our slogan was Comfort for every occasion as we had Tiakitai sitting happily and comfortably on the product in various differing settings.
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